Austrians aren't easy to categorize. In fact, the only reason Austrians stand out from their European neighbors is that they don't stand out from the rest for anything in particular. Austrians are moderate in their outlook and behavior. Being at Europe's crossroads, their culture is influenced from several sides. The stereotype of the yodeling, thigh slapping, beer-swilling xenophobe may apply to a few individuals but it certainly doesn't apply to the majority of Austrians.

The average Austrian on the street is likely to be friendly yet somewhat reserved and formal, softly spoken and well mannered, law abiding, socially conservative, rooted, family oriented, conformist and somewhat nepotistic, a Catholic at heart, not particularly religious but a follower of tradition, well educated if not as cosmopolitan as his/her European cousins, cynical, and equipped with a dry, sarcastic sense of humor.
Many Austrians derive their identity from their Bundesland, or Province. For instance, the typical inhabitant of Carinthia would say he/she is Carinthian first and Austrian second. Hence, patriotism concerning the nation as a whole is seldom shown and foreigners are often disturbed by the lack of enthusiasm that can be observed e.g. on national holiday.

The fact, that Austrians dislike demonstrations of national identity, can however also be explained partly by the historical experiences Austria has made during the Third Reich, since due to the horrors of that time some bad taste will always adhere to any manifestation of national pride

Most Austrians like to enjoy the good life. They spend a lot of time eating, drinking and having a good time with friends in a cozy environment, and are therefore very hospitable. Members of the older generation can be conservative in the sense that they frown upon extremes of any shape and form and, in general, are averse to change. They enjoy one of the highest living standards in the world and want to keep it that way.

Austria doesn't have a well defined class system. However, cultural differences between the urban and rural populations can be huge. Culture also varies
from region to region, but to a lesser extent. As a very general rule, the further to the West the location and the more rural the environment, the more socially conservative people become.